The Rise of Storytelling and How It Can Improve Your Branding

May 31st, 2018

In the past, storytelling was reserved for novelists, but these days, everyone is getting in on the game. Businesses have started to realize the value of attaching a story to their brand, because it’s a great way to get noticed.

From small accounting employment agencies to Fortune 500 companies, businesses are putting more stock in storytelling than ever before. If your company hasn’t hopped on this trend, it’s time to get onboard. Learn what you have to gain by sharing stories with your customer base.

4 Ways Storytelling Can Improve Your Branding

Engage Your Audience

You don’t have to be a kid to sit back and listen to a captivating tale. Everyone appreciates a good story, so this is a great way get in front of your target audience. Use storytelling to explain problems your products and services were created to solve. Much more captivating than a standard advertisement, this is a stealthy way to boost your brand name, because people don’t necessarily realize they’re being marketed to.

Get Your Name Out There

When people hear a great story, they want to share it with others. Therefore, storytelling can help word of your business spread organically. You’ll tell your story to your client base, then they’ll share it with their own connections. Before you know it, your audience will be noticeably larger, just because your storytelling skills are on par. This will bring greater brand recognition, which translates to higher sales.

Build a Connection

Sharing a story is a very personal thing. It helps you forge a bond with customers, because it creates an emotional connection that goes beyond the standard customer-employer relationship. This allows helps customers relate to your business and feel a kinship of sorts.

Beyond that, a great story tends to stay in a customer’s mind. When they’re faced with a problem similar to the one described in your story, they’ll think of your company, and likely visit your website to buy the product or service that was created to solve the issue at hand.

Put Your Personality on Display

People enjoy working with a business that has a defined personality. Both the content you choose to share in a story and the manner in which you tell it speaks volumes about your company culture. Storytelling helps customers understand and relate to your brand. This builds trust and allows them to feel comfortable doing business with you.

If you need to hire accounting or finance talent, team up with Accountingpros Recruiting + Staffing. We’re take pride in helping Seattle area employers fill temporary/contract, contract-to-hire, and direct-hire positions with quality professionals. Get in touch today to find out what we can do for you!


Heading to a Career Fair – Here’s How You Can Make the Most of Your Time Spent There!

October 20th, 2017

Career fairs can be a great way to meet dozens — or even hundreds — of potential candidates at once. You’ll probably come across many who hadn’t previously heard of your company or didn’t know much about the business, allowing you to captivate a new audience.

As one of the most successful accounting employment agencies in Seattle, Accountingpros Recruiting + Staffing encourages you to set up shop at job fairs marketed to your demographic. Of course, simply showing up won’t accomplish much, so use these tips to get the most from it.

Create an Eye-Catching Setup

The more enticing your booth, the more candidates will want to stop by. Creating a polished and professional structure will capture attendees’ attention and reflect positively on your business. Just make sure you know the size of your spot, any restrictions set by the organizers, and that you have enough help to get it up and running before participants arrive.

Get Out in the Crowd

Job fairs can be overwhelming for attendees, so if you don’t draw them in, many will pass by your booth. Always stand in front of the table, and when possible, step out in the crowd and introduce yourself to passersby, because a little extra effort can go a long way.

After standing for awhile, you’ll probably be tempted to sit down and take a break, but resist the urge and tough it out. Sitting down sends the impression you’re not really interested in connecting with candidates.

Know What Jobs You’re Trying to Fill

People attend career fairs because they’re looking for work, so know what you have to offer. The best candidates won’t waste their time talking to a recruiter who doesn’t know if there’s a place for them at the company.

Engage Attendees

During the event, you’ll talk to a lot of candidates, so you have to find a way to identify top prospects. Preparing a couple questions to screen those interested in applying is a smart move, because it allows you to get an idea of who might be a good fit. Takes notes, because you won’t remember many specifics by the end of the day.

Make Connections

People attend a job fair to make connections. If you simply pitch your company to them and point them to your website to find job openings, they’re going to feel like talking to you was a waste of time. Bring plenty of business cards to hand out to interested prospects and encourage them to reach out. This will temporarily flood your inbox, but it’s just part of the process.

Need to hire accounting and finance talent for your Seattle area company? Count on Accountingpros Recruiting + Staffing to connect you with the best temporary/contract, contract-to-hire, and direct-hire professionals in the Northwest. Contact us today to discuss your needs!