The Rise of Storytelling and How It Can Improve Your Branding

May 31st, 2018

In the past, storytelling was reserved for novelists, but these days, everyone is getting in on the game. Businesses have started to realize the value of attaching a story to their brand, because it’s a great way to get noticed.

From small accounting employment agencies to Fortune 500 companies, businesses are putting more stock in storytelling than ever before. If your company hasn’t hopped on this trend, it’s time to get onboard. Learn what you have to gain by sharing stories with your customer base.

4 Ways Storytelling Can Improve Your Branding

Engage Your Audience

You don’t have to be a kid to sit back and listen to a captivating tale. Everyone appreciates a good story, so this is a great way get in front of your target audience. Use storytelling to explain problems your products and services were created to solve. Much more captivating than a standard advertisement, this is a stealthy way to boost your brand name, because people don’t necessarily realize they’re being marketed to.

Get Your Name Out There

When people hear a great story, they want to share it with others. Therefore, storytelling can help word of your business spread organically. You’ll tell your story to your client base, then they’ll share it with their own connections. Before you know it, your audience will be noticeably larger, just because your storytelling skills are on par. This will bring greater brand recognition, which translates to higher sales.

Build a Connection

Sharing a story is a very personal thing. It helps you forge a bond with customers, because it creates an emotional connection that goes beyond the standard customer-employer relationship. This allows helps customers relate to your business and feel a kinship of sorts.

Beyond that, a great story tends to stay in a customer’s mind. When they’re faced with a problem similar to the one described in your story, they’ll think of your company, and likely visit your website to buy the product or service that was created to solve the issue at hand.

Put Your Personality on Display

People enjoy working with a business that has a defined personality. Both the content you choose to share in a story and the manner in which you tell it speaks volumes about your company culture. Storytelling helps customers understand and relate to your brand. This builds trust and allows them to feel comfortable doing business with you.

If you need to hire accounting or finance talent, team up with Accountingpros Recruiting + Staffing. We’re take pride in helping Seattle area employers fill temporary/contract, contract-to-hire, and direct-hire positions with quality professionals. Get in touch today to find out what we can do for you!